LOS ANGELES — The Hollywood Section of SMPTE®, the
organization whose standards work has supported a century of technological
advances in entertainment technology, today announced that its next monthly meeting,
scheduled for Monday, May 31, will examine how data — lots of it — is exerting
a major impact on decision-making in television and film production. 
collected on social media, streaming services, mobile devices, email, and
web-based communications affects decisions on how projects are green-lit,
created, produced, distributed, and marketed. The ways individuals consume
content are evolving and leading to data-rich models that claim to predict what
consumers will watch, and how they will watch it. Everything in a digital
environment is trackable. The question is: How are media professionals using this
Hollywood Section of SMPTE will present a discussion, led by Bernie Laramie, on
how big data and analytics are affecting the industry.
Bernie Laramie

has been a producer in Los Angeles for more than 25 years. He is best known for
his work on CSI: Crime Scene
as well as such series as Shark,
Threat Matrix, Profiler, Dark Skies, and
Max Headroom. His credits also
include the IMAX 3D production of James Cameron’s Aliens of the Deep and The
Last Mysteries of the Titanic
, a 17-camera live broadcast from the sunken

taught postproduction for film and television at UCLA Extension for more than
15 years and has been a guest lecturer at the University of Southern California,
the California Institute of the Arts, and the ArtCenter College of Design. He co-authored
the textbook “Creative Postproduction,” published by Allyn & Bacon. He is a
member of the Producers Guild of America, the Directors Guild of America, and
the Editors Guild.

What: SMPTE Hollywood Section, Monthly Meeting
Topic: Big Data Drives Big Decisions
When: Monday, May 31, 2017, 6:00 p.m. Hospitality, 7:00 p.m. Meeting
Where: Academy of Motion Picture Arts and Sciences (AMPAS), Linwood Dunn Theater, 1313 Vine Street, Los Angeles, CA 90028. Free parking is available behind the building.
Price: Free for SMPTE Members and non-members
Register:  http://bit.ly/2q9B8us

About the SMPTE® Hollywood
Hollywood Section of SMPTE® was originally organized as the West
Coast Section in 1928. Today, as its own SMPTE Region, it encompasses more than
1,200 SMPTE Members with a common interest in motion-imaging technology in the
Greater Los Angeles area. The Hollywood Section offers free meetings monthly
that are open to SMPTE Members and non-members alike. Information about
meetings is posted on the Section website at www.smpte.org/hollywood.
About SMPTE®
For more than a
century, the people of SMPTE (pronounced “simp-tee”) have sorted out the
details of many significant advances in media and entertainment technology,
from the introduction of “talkies” and color television to HD and UHD (4K, 8K)
TV. Since its founding in 1916, SMPTE has received an Oscar® and
multiple Emmy® Awards for its work in advancing moving-imagery
engineering across the industry. SMPTE has developed thousands of standards,
recommended practices, and engineering guidelines, more than 800 of which are
currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™
are just two examples of SMPTE’s notable work. As it enters its second century,
SMPTE is shaping the next generation of standards and providing education for
the industry to ensure interoperability as the industry evolves further into
IT- and IP-based workflows.
SMPTE’s global
membership today includes more than 7,000 members: motion-imaging executives,
creatives, technologists, researchers, and students who volunteer their time
and expertise to SMPTE’s standards development and educational initiatives. A
partnership with the Hollywood Professional Association (HPA) connects SMPTE
and its membership with the businesses and individuals who support the creation
and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join.
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