LOS ANGELES —  The Hollywood Section of the
Society of Motion Picture and Television Engineers® (SMPTE®), the organization whose standards work has
supported a century of technological advances in entertainment technology, will
explore ATSC 3.0, the next-generation digital-broadcast standard, at its
monthly meeting scheduled for Thursday, Sept. 28, in Hollywood.
Richard Chernock,
chair of the Advanced Technology Systems Committee (ATSC) Technology Group 3
(TG3), will discuss the group’s progress toward finalizing ATSC 3.0 and how the
new standard will differ from ATSC 1.0, which currently governs most digital broadcasts.
Dr. Richard Chenock
ATSC 3.0 features will
include the latest video and audio encoding technologies to facilitate
the delivery of ultra-high-definition television (UHDTV), which includes 4K
resolution, high dynamic range (HDR), and wider color gamut (WCG), as well as immersive
sound and personalized audio. ATSC 3.0 will also enable mobile delivery,
hybrid delivery over the internet, interactive apps, audience viewing data, and
advanced emergency alerts.
“The advent of ATSC 3.0 is as significant as the arrival of
color TV more than 60 years ago,” said Jim DeFilippis,
SMPTE Hollywood Section chair. “It will have a profound effect on the way
consumers receive and enjoy television content. ATSC 3.0 will also require
fundamental changes to the way that content is produced and delivered. Dr.
Chernock has led the process of developing ATSC 3.0 standards, and his insights will assist SMPTE members in better
understanding what to expect and how to prepare for the future.”

In addition to his role as chair of ATSC TG3, Chernock
chairs ATSC’s ad hoc group on service delivery and synchronization for ATSC
3.0. He previously chaired the ATSC Technology and Standards Group (TG1). Additionally,
Chernock is the distinguished lecturer chair for IEEE Broadcast Technology
Society (BTS) and a member of Future of Broadcast Television (FOBTV). He is
chief science officer at Triveni Digital, a leader in DTV equipment and
solutions. Earlier in his career, Chernock was a research staff member at IBM
Research, where he investigated digital broadcast technologies.
This meeting is co-sponsored by the Los Angeles Audio
Engineering Society (AES-LA) and the Society of Television Engineers (STE).

What: SMPTE Hollywood Section, September Meeting
Topic:   “A Night of ATSC 3.0 With Dr. Richard Chernock”
When: Thursday, Sept. 28, 2017, 6:30 p.m. — Reception, 7:15 p.m. — Meeting
Where: Academy of Motion Picture Arts and Sciences (AMPAS), Linwood Dunn Theater, 1313 Vine St., Los Angeles, CA 90028. Free parking is available behind the building.
Price:  Free for SMPTE members and nonmembers
Register:  www.smpte.org/hollywood

About the SMPTE® Hollywood Section
Hollywood Section of SMPTE® was originally organized as the West
Coast Section in 1928. Today, as its own SMPTE Region, it encompasses more than
1,200 SMPTE Members with a common interest in motion-imaging technology in the
Greater Los Angeles area. The Hollywood Section offers free meetings monthly
that are open to SMPTE Members and non-members alike. Information about
meetings is posted on the Section website at www.smpte.org/hollywood.
About SMPTE®
more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted
out the details of many significant advances in media and entertainment
technology, from the introduction of “talkies” and color television to HD and
UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar®
and multiple Emmy® Awards for its work in advancing moving-imagery
engineering across the industry. SMPTE has developed thousands of standards,
recommended practices, and engineering guidelines, more than 800 of which are
currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™
are just two examples of SMPTE’s notable work. As it enters its second century,
SMPTE is shaping the next generation of standards and providing education for
the industry to ensure interoperability as the industry evolves further into
IT- and IP-based workflows.
global membership today includes more than 7,000 members: motion-imaging
executives, creatives, technologists, researchers, and students who volunteer
their time and expertise to SMPTE’s standards development and educational
initiatives. A partnership with the Hollywood Professional Association (HPA)
connects SMPTE and its membership with the businesses and individuals who
support the creation and finishing of media content. Information on joining
SMPTE is available at www.smpte.org/join.
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