public broadcaster RSI Radiotelevisione svizzera has adopted WCPMedia Services’ cloud-based media
management platform to market television content to broadcast partners
worldwide. RSI’s sales department is using WCPMedia’s proprietary Screening Room
feature to allow potential buyers to preview hundreds of productions from its
library ranging from documentaries and sports coverage to children’s
programming. Buyers can instantly view broadcast-quality content from virtually
any device with access controlled by RSI through a secure web portal.
is at the forefront in spreading Swiss culture by commercializing original
content and archival media,” said RSI Sales Manager Eleonora Maraffi. “WCPMedia Services is helping us to
optimize sales and the monetization of our catalogue by streamlining the
process of sharing content with buyers in a secure environment.” RSI original
content marketed through the platform includes the web series Arthur, the children’s series PEO Gallery and the science series Albert’s Garden.

RSI makes
content available for previewing simply by uploading it to the WCPMedia platform and organizing it into
Screening Rooms. “Last year, we set up approximately 100 individual screening
rooms, each containing from one to 100 titles,” Maraffi recalled. “If a
customer wished to preview 100 titles, it would be unthinkable to handle the
request via online links, temporary passwords, ftp or other non-professional

added that RSI selected WCPMedia both for its ease of use and
for its security features. Assets are stored in a Tier IV Swiss Data Center with
ISO 9001, ISO 27001 and PCI-DSS certification and designed in accordance with
the Swiss Regulation for Banking Outsourcing (FINMA). RSI controls access to
content by file and user through a simple interface.
customers find the process simple and convenient. “Buyers who need to browse and
stream many titles find it extremely useful to have them all in one place,”
Maraffi noted. “Our returning clients, who have a semester or yearly buying
cycle, enjoy the added benefit of retaining, in their dedicated screening room,
the full history of their acquired and rejected titles along with new offerings
to be reviewed.”
collected by the WCPMedia platform is very valuable to
RSI’s sales team. “It allows for a more discrete approach in our follow up,”
Maraffi said. “Sales processes can be quite long and last several months. Since
we can see who has accessed our content, we know exactly when it’s the right
moment to solicit an answer and when to sit still and let our client take his
About WCPMedia
Founded in 2011 in
Switzerland, World Content Pole SA (aka WCPMedia Services) is
an entertainment software and services company based in Switzerland, USA and
Canada that manages, markets and distributes content to business partners and
clients quickly, easily and securely. WCPMedia Services offers a platform of smart process
applications that combines proprietary software with top-tier solutions
developed by proven and trusted technology companies.
For more information, visit www.wcpmediaservices.com
USA Office:  7083 Hollywood Blvd,
Hollywood CA 90028 
Canada Office: 390 Bay Street, Suite 1706,
Toronto M5H 2Y2
Office: Via Peri 17, 6900 Lugano, Switzerland
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