Cloud-based platform
connects buyers with sellers via secure virtual screening rooms.

LUGANO, Switzerland — For the third straight year, Italy’s Mercato
Internazionale Audiovisivo (MIA) selected WCPMedia
Services’ cloud-based media management platform to manage film, television,
documentary and gaming content. Relied on by festivals, studios and
broadcasters worldwide, WCPMedia Services provided a
fast and simple way for producers and distributors to submit projects to MIA
and share them, securely, with potential buyers both at the market and around
the globe.
Rome’s MIA has quickly become the largest and most anticipated
audiovisual market event in Italy. This year’s event drew more than 1800
accredited participants from 58 countries and featured some 120 films and 45
projects. It was the market’s most successful outing yet with organizers
estimating that more than 60,000 meetings occurred between buyers and sellers
over the event’s four days.

“MIA is a very structured and innovative market for the
international and domestic industry, situated in the wonderful Rome corniche of
Palazzo Barberini and Mercati Traianei,” said MIA Director Lucia Milazzotto. “The number of meetings and deals was
well beyond expectations, and the quality of the participants was
outstanding. MIA has become an essential market not only for Europe, but also
for the U.S.”

WCPMedia Services is changing the
way film markets and sellers do business. It’s no longer necessary to hunt for
slots to host market screenings or to send DVDs to distributors and buyers
around the world.  Instead, sellers
upload content to a cloud database, and then configure flexible, private and password-protected
screening rooms accessible to invited buyers, journalists and others. Buyers can
watch content at their convenience via a laptop, tablet or mobile device and register
their interest. Sellers, meanwhile, can monitor interest through the platforms’
detailed reports. The service also marks a leap forward in security as copying
is protected and watermarked during upload.
“Participants who lack time to attend screenings can view
content at their convenience and prioritize meetings,” said Milazzotto. “WCPMedia’s
virtual screening room allows participants to screen content both before and
after the market. It’s a great tool to finalize deals and avoid missing
WCPMedia Services provided MIA with
improved means for organizing and controlling content. Interactions between
buyers and sellers are more efficient. Additionally, the platform collects data
that can help spur sales. “Sales agents know who has seen the film and when they
watched it,” Milazzotto said. “You can immediately gauge the interest level and
take action.”

About WCPMedia
Founded in 2011 in
Switzerland, World Content Pole SA (aka WCPMedia Services) is
an entertainment software and services company based in Switzerland, USA and
Canada that manages, markets and distributes content to business partners and
clients quickly, easily and securely. WCPMedia Services offers a platform of smart process
applications that combines proprietary software with top-tier solutions
developed by proven and trusted technology companies.
For more information, visit
USA Office:  7083 Hollywood Blvd,
Hollywood CA 90028 
Canada Office: 390 Bay Street, Suite 1706,
Toronto M5H 2Y2
Office: Via Peri 17, 6900 Lugano, Switzerland
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