Rome  Italy’s historic Istituto
Luce–Cinecittà has selected WCPMedia Services to manage
its massive catalog of Italian feature films and documentaries. The state-owned
film producer, distributor and archive will use WCPMedia’s cloud-based platform to
market, sell and distribute films to buyers worldwide. The catalog features
hundreds of films including classics from directors such as Ettore Scola, Ermanno
Olmi and Mario Monicelli, as well as historic documentaries and
contemporary work from emerging filmmakers.
Luce–Cinecittà selected WCPMedia after a
careful analysis and comparison, and has adopted it as an end-to-end media
management solution. The platform-as-a-service has many unique features for
storing, managing and delivering film content, quickly and securely. It also
offers specialized marketing tools, including virtual screening rooms, that can
be personalized for individual clients and allow buyers to preview high-quality
content from virtually any device.

“Taking into
account the very high historic and economic value of our assets, we were
looking for a straighforward environment for the management of digital content that
would allow us to market and deliver assets in a very secure, controlled and
efficient way,” says Simona Agnoli, Istituto Luce–Cinecittà, Sales and Business
Development Manager. “WCPMedia will help
us make our commercial effort much more competitive and effective.”
WCPMedia is the most sophisticated
cloud-based platform developed exclusively for managing film and television
content. “We feature a pool of integrated technological tools that address the
complexities of digital distribution in a way that is easy and accessible to
any player in the digital supply chain,” notes Giovanni Contri, WCPMedia Services VP
and Chief Operating Officer. “We’re very proud to support Intituto Luce Cinecittà in the monetization of its unsurpassed collection of classic
Italian features. They are brilliant jewels and landmarks of the global motion
picture industry.”
Founded in
1924, Istituto Luce is the world’s oldest producer and archive devoted to
educational films. In 2017, the organization acquired Cinecittà Studios, where Ben Hur and
many other classic films were produced, including its sprawling studio complex
located on the outskirts of Rome.

WCPMedia Services
Founded in 2011 in Switzerland, World
Content Pole SA (aka WCPMedia Services) is an
entertainment software and services company based in Switzerland, USA and
Canada that manages, markets and distributes content to business partners and
clients quickly, easily and securely. WCPMedia Services offers a platform of smart process
applications that combines proprietary software with top-tier solutions
developed by proven and trusted technology companies.
For more information, visit
USA Office:  7083 Hollywood Blvd, Hollywood
CA 90028 
Canada Office: 390 Bay Street, Suite 1706,
Toronto M5H 2Y2
Europe Office: Via Peri 17, 6900 Lugano, Switzerland
Linda Rosner

WP2Social Auto Publish Powered By :