Rob DiFondi mixes a unique projection mapping experience supporting the April launch of “God of War.”
NEW YORK—Sound Lounge delivered the final mix for a first-of-its kind projection mapping experience that transformed the Golden State Warriors’ basketball court into a battlefield as part of campaign for the PlayStation game God of War, which debuts later this month.
Conceived by New York agency BBH, the piece dubbed War on the Floor depicts an epic struggle between father and son heroes and a series of monstrous foes. It was projected in 3D onto the basketball court during the halftime show during the Warriors v. Spurs game. In addition to being witnessed by the more than 18,000 fans at Oakland’s Oracle Arena, the spectacle was live-streamed on Facebook and featured on ABC’s national broadcast.
Sound Lounge’s Rob DiFondi mixed the cinematic piece, which includes intricate sound design from Yellowcab Studios and an original score by Emmy Award-winning composer Bear McCreary. Sound elements were derived directly from the game, which is set in a snowy, Nordic land and features battles fought with an assortment of medieval weaponry.
Knowing that the piece was going to play in a basketball arena allowed DiFondi room to get creative with the mix. “We mixed it loud with a lots of heavy sound effects,” he recalls. “It was like mixing a movie. We could make it as dense and dynamic as we liked. There were no limitations.”
DiFondi mixed alternate versions of the piece for web, mobile and game platforms. He also mixed a traditional ad campaign, titled Greatness Awaits, supporting the game’s launch. It included 60-, 30- and 15-second television spots that are now airing globally.
Client: PlayStation, God of War
Title: War on the Floor
Agency: BBH New York. Gerard Caputo, Chief Creative Officer; John Patroulis, Creative Chairman; Hugo Bierschenk, Group Creative Director; Dean Woodhouse, Group Creative Director; Daniel Bonder, Group Creative Director; Dave Brown, Group Creative Director; Diego Fonseca, Associate Creative Director; Taylor Marsh, Associate Creative Director; Kate Morrison, Head of Production; Corinne Porter, Content & Experiential Producer; Librado Sanchez, Director of Business Affairs; Brett Edgar, Head of Account Management; Kendra Schaaf, Group Account Director; Johnny Skwirut, Account Manager; Kendra Salvatore, Head of Strategy; Dylan Fauss, Strategist; Darus Zahm, Group Comms Planning Director; Zack Green, Comms Strategist; Justin Marciani, Project Director; Cameron Wells, Project Manager.
Production: Quince Imaging. Scott Williams, Executive Producer; Jay Hutchison, Lead Projection; Eric Gazzillo, Project Producer; Evan Doss, Projectionist; Liam O’Hanlon, Media Server Operator; Anthony Magdon, Projection Design.
Post: Platige Image. Tomek Bagiński, Director; Zicz, Executive Producer; Justyna Supernak, Producer; Kamil Pohl, VFX Supervisor; Michał Niewiara, Art Director.
MoCap: Sony Interactive Entertainment Worldwide Studios. Neil Ingram, Senior Manager of Production; James Scarafone, Senior Manager of Motion Capture; Teresa L. Porter, Project Manager; Stephen Olsen, Manager; Matt Bauer and Bill Beemer, Motion Capture Studio Supervisors; Ryan Beeson, Motion Capture Lead Studio Technician; Anthony Pintor, Senior Motion Capture Studio Technician; Matthew O’Callaghan, Jeffrey Price, Sean Sterling, Wesley Welcomer and Charles Searight, Motion Capture Studio Technicians; Walter Gray IV and Andrew Marroquin, Key Set Production Assistants;
Mariah Hale, Engineer; Cristina Robles, Production Coordinator; Keith Presswood, Stage Coordinator.
Music: Bear McCreary, Composer; Peter Scaturro and Keith Leary, Producers; Joel Yarger, Engineering and Production Manager; Anthony Caruso, Steve Kaplan and Nick Spezia, Engineers; Andrew Buresh, Editor; Edward Trybek, Henri Wilkinson and Jonathan Beard, Orchestration; Andrew Harris, Copyist; Sam Ewing and Kaiyun Wong, Scoring Coordinators; David Matics and Andrew Ransom, Scoring Assistants; Marisa Gunzenhauser, Assistant to the Composer; Alan Umstead, Orchestra Contractor; James Fitzpatrick (Tadlow Music), Vocal Contractor.
Recording: Ocean Way Nashville Recording Studio, Nashville TN and Smecky Music Studio, Prague Czech Republic.
Sound Design: Yellowcab Studios. Olivier Ranquet, Lead Sound Designer; Corinne Binion, Producer.
Mix: Sound Lounge. Rob DiFondi, Sound Mixer; Liana Rosenburg, Producer.
About Sound Lounge
Sound Lounge is an audio post-production facility, providing services for TV and radio commercials, feature films, television series, digital campaigns, gaming and other emerging media. Based in Manhattan, Sound Lounge is artist-owned and operated. Follow on Facebook, Twitter, LinkedIn and Instagram or visit http://www.soundlounge.com for the latest Sound Lounge news.