Food marketing specialist also forges alliances with postproduction companies Friendshop! and We Are Walker.
NEW YORK—Food marketing specialist Delicious Contents has joined forces with leading tabletop production company SCHROM to provide agencies and brands with “wickedly smart, mouthwatering food content” at a “ridiculously lower cost.” Their aim is to satisfy food advertisers’ need for a steady stream of fresh content, smartly, affordably and without sacrificing production value.
Under the terms of the partnership, Delicious Contents is combining its food marketing expertise with SCHROM’s production chops and ability to scale. Together they’ll share SCHROM’s 25,000 square foot studio, equipment and expansive prop room among other resources. The two companies will cut costs for clients by leveraging the existing infrastructure to shoot with very little prep and rentals in most cases. Not to mention, they require smaller crews.
When Delicious Contents launched in 2013, its competitive advantage was based on its expertise in food and ability to make culinarily relevant content. Jonathan Cohen, founder and CMO says, “Obviously we still do that but these days it’s become a lot more about cost and speed to market. With SCHROM on board, we can do better, faster and kinder to the bottom line. Because that’s the only way to stay in business.”
Also, Delicious Contents is offering monthly subscription packages for clients with ongoing needs for content. “Everyone needs 52 weeks of stuff, so what we give up in profit, we make up in volume,” Cohen says. “Everyone wins.”
Delicious Contents has established similar alliances with postproduction shops Friendshop! (editorial) and We Are Walker (music) to deliver premium onestop creative and production services. “Onestop or inhouse usually carries a lot of baggage so rather than building additional capabilities, we have teamed up with best-in-class partners who have great reputations on their own,” says Cohen.
Cohen, who began his career in agency roles with Ogilvy, Grey and BBH founded Delicious Contents in 2013 to pioneer a new approach toward food content. The company has worked with most of the big names in food and QSRs including Chobani, McCormick, Diageo and Nestle, to name a few. SCHROM has more than 30 years of experience and has produced over 1,500 commercials and associated content.
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