HOLLYWOOD—At NAB 2022, SMPTE Hollywood and the Hollywood Professional Association (HPA) IMF User Group will co-host a session on Interoperable Master Format (IMF) and its impact on content owners, service providers and technology developers.

IMF is fast becoming the standard deliverable for studios and streamers. A panel of experts from leading technology companies will review the format’s potential for standardizing digital content delivery and offer advice on best practices for implementing IMFs across a range of processes and applications. The session is scheduled for Monday, April 25 at3:30 p.m. in the Intelligent Content Experiential Zone (W 3122).

Speakers will include Atelier Chief Operating Officer Bill Admans, Rohde & Schwarz Business Development Manager Carlos Carmona, Colorfront Director of Business Development Bruno Munger and MTI Film Director of Business Development Randy Reck. Journalist Debra Kaufman will moderate.


Bill Admans, Chief Operating Officer, Atelier, leads operations, media services, human capital, and marketing teams for Atelier, the premier SaaS cloud platform for creative and supply chain workflows. With an extensive career covering the Americas, Europe, and Asia/Pacific, Admans has led ground-breaking strategies for launching innovative technologies and headed world-class post-production business operations with prominent global companies, including Netflix, Dolby, Avid, and Technicolor.

Carlos M. Carmona, Business Development Manager, Rohde & Schwarz USA, is responsible for cultivating strategic partnerships with M&E entities ranging from movie studios to amusement parks, managing national accounts in the U.S., and overseeing pre-sales activities in Latin America.  He previously served as Senior Solutions Architect at NBCUniversal.  His 20+ year career began as an intern in international post-production at DreamWorks SKG and later segued into engineering, technology, and business roles at Deluxe Digital Studios and Sony Pictures Entertainment.

Bruno Munger, Director of Business Development, Colorfront, oversees sales, support and development for the company’s award-winning on-set dailies and transcoding systems. A 30-year industry veteran, he has expertise in workflow design for file-based 2D/3D image capture, file-based delivery, VFX and digital intermediate color grading. He previously served as CTO and vice president at ALT Systems. His background also includes posts in product management, product design, business development and customer training at Digital Vision, Autodesk, MTI Films and Snell & Wilcox.

Randy Reck serves as Director of Product Development for MTI Film overseeing software development for both CORTEX and DRS™Nova products. Randy joined the company in 2015 having been a development engineer at Encore Hollywood, Chief Engineer at RIOT Santa Monica, Chief Cinemascan Engineer at EFilm where he developed the Cinemascan system, and Product Manager for workflow systems at Panavision.  He brings a wealth of knowledge about all aspects of imaging technology and dailies workflows, which makes him uniquely qualified to lead the effort for MTI Film’s products.


Debra Kaufman is widely recognized for her journalistic contributions in covering the film and television industry. Her byline can be found in the USC Entertainment Technology Center’s ETCentric newsletter as well as in American Cinematographer, ICG Magazine, the Motion Picture Editors Guild’s CineMontage and elsewhere. She earned her master’s degree from UCLA and a bachelor’s from UC Berkeley and has worked for UNESCO in Paris and the United Nations in New York.

WHAT: Standardizing Digital Content Delivery with the Interoperable Master Format

WHEN: Monday, April 25 | 3:30 PM – 4:00 PM

WHERE: Intelligent Content Experiential Zone (W3122)

OPEN TO: The NAB Show Conference Pass

About the SMPTE® Hollywood Section

The Hollywood Section of SMPTE® was initially organized as the West Coast Section in 1928. Today, as its own SMPTE Region, it encompasses more than 1,200 SMPTE Members with a common interest in motion-imaging technology in the Greater Los Angeles area. The Hollywood Section offers free meetings monthly that are open to SMPTE Members and non-members alike. Information about meetings is posted on the Section website at https://www.smpte.org/sections/hollywood.

About the IMF User Group

The Interoperable Master Format (IMF) User Group (UG) is a forum for the worldwide community of end-users and implementers of the IMF family of standards. The IMF UG brings together content owners, service providers, retailers and equipment/software vendors to enhance and promote the use of IMF globally, across domains of applications. The IMF UG discusses technical operational issues that arise in practical implementation, conducts and cooperates with other industry bodies and standards organizations on interoperability testing, develops best practices, and seeks to broaden the awareness of IMF.

The IMF UG is organized under the umbrella of the HPA. 


About SMPTE®

SMPTE is the global society of media professionals, technologists, and engineers working in the digital entertainment industry. The Society fosters a diverse and engaged membership from both the technology and creative communities, delivering vast educational offerings, technical conferences and exhibitions, the SMPTE Motion Imaging Journal, and access to a rich network of colleagues essential to their career success. As an internationally recognized standards organization, SMPTE also provides a vital technical framework of engineering standards and guidelines that allow the seamless creation, management, and delivery of media for art, entertainment, and education worldwide.

Information on joining SMPTE is available at smpte.org/join.

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