ATLANTA—Level 77 Music, a leading independent provider of production music, has hired Zach Balch as National Division Manager. An award-winning musician, record producer, recording engineer and production music sales executive, Balch will direct sales for the company’s rapidly growing catalog across the United States and seek new business relationships among film and television producers, advertising agencies, corporate media and branded media producers and others. His background includes a post as Regional Account Director at FirstCom Music (now Universal Production Music).
“We are thrilled to have Zach join our team,” says Level 77 Music founder and CEO Patrick Avard. “He brings a passion for music in all its forms, and proven expertise in production music. He is going to be a tremendous asset in developing new relationships and building awareness for our catalog.”
For his part, Balch is excited by the opportunity to help expand Level 77 Music’s presence, especially in key medias markets. “Level 77 Music is well-positioned to grow and grow quickly,” he says. “The company has a positive energy and a focused and skilled team. Although new to the national market, they’ve already enjoyed impressive success.”
“I am particularly excited about building our client base in the West Coast entertainment industry,” he adds. “I see tremendous untapped potential among film, television and streaming producers. Patrick Avard and his team have done a remarkable job with quality control and in producing albums with specific targets. The catalog also has a lot of variety. Those are strong selling points for producers who utilize a high volume of music.”
Balch got his start in the music industry with the Texas office of The Recording Academy, producers of the Grammy Awards. He worked with artists and other industry’s professionals involved in Austin’s vibrant music scene. Joining FirstCom Music in 2014 as Regional Account Director, he placed tracks in national spots for Toyota, Doritos, Coca Cola and other high-profile brands. He also made placements in television shows featured on the El Rey Network and HGTV, and in many feature films.
He later formed Flint Creek Records, a recording studio, artists collective and independent label that produced albums for singer-songwriters and other local and regional acts in the Dallas/Ft. Worth area. During his tenure, the company earned Record of the Year and Producer of the Year nominations at the Dallas Observer Music Awards.
About Level 77 Music
Founded by pioneering music producer Patrick Avard, Level 77 Music brings a cutting edge approach to production music, sync licensing, original scoring and more. Its many accolades include a 2022 Mark Award for Pop Track of the Year from the Production Music Association. Avard’s music has been featured on Netflix’s Cheer, America’s Got Talent and The Ellen DeGeneres Show. The company’s music has also been featured in television projects for Fox Sports, Hulu, ESPN, ABC and others.
You can learn more about Level 77 Music and search its collection at http://www.level77music.com.