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New Study of AI Music Production Pits Human Against Machine

A pioneering new study into generative AI in music production shows that machine learning tools, while promising, lag human composers in creating music with emotional impact. Conducted by SoundOut, the world leader in music testing, and Stephen Arnold Music (SAM), the world leader in sonic branding, the study compared music produced by GenAI with human composed music and found that humans hold the edge for emotional accuracy and appeal especially in producing music for brands.

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