At its March virtual meeting, SMPTE Hollywood will introduce media technologies to TikTok, the short-form social video app where memes (and stars) are born. A panel of experts will explain how TikTok became a worldwide phenomenon with more than a billion active monthly users, and how the 15- to 60-second videos it hosts reach audiences far greater than any cable or streaming service with much less investment in infrastructure and execution.
Creative Director
Keith Gayhart directs content strategy for the agency, combining keen storytelling skill with deep knowledge of the media landscape from Top Ten print and electronic media outlets to industry and enthusiast websites and blogs.
Creative Director
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