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Eli Green’s New Campaign for RaceTrac is “Wintastic”

Eli Green of A Common Thread has directed a new campaign for RaceTrac with Austin agency R/GA that rewrites the playbook for convenience store advertising in a very funny way. The series of :30, :15 and :06 second spots star actor Leland L. Jones as a tough-as-nails coach who teaches consumers how to win in RaceTrac’s new Wintastic Rewards program.

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About Keith

Creative Director
Keith Gayhart directs content strategy for the agency, combining keen storytelling skill with deep knowledge of the media landscape from Top Ten print and electronic media outlets to industry and enthusiast websites and blogs.

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