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Director Tim Roper and 11 Dollar Bill Team with Ogilvy and the CDC to Educate Gen Xers about Cancer Screenings

A man sits down with his 45-year-old son for a frank discussion on a ticklish topic in a new public service announcement for the Centers for Disease Control and Ogilvy, DC. Tim Roper of F. Yeah & Associates directed and 11 Dollar Bill provided editorial and post-production services for the spot which encourages Gen Xers to be screened for colorectal cancer.

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About Keith

Creative Director
Keith Gayhart directs content strategy for the agency, combining keen storytelling skill with deep knowledge of the media landscape from Top Ten print and electronic media outlets to industry and enthusiast websites and blogs.

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