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Eli Green of A Common Thread has directed a new campaign for RaceTrac with Austin agency R/GA that rewrites the playbook for convenience store advertising in a very funny way. The series of :30, :15 and :06 second spots star actor Leland L. Jones as a tough-as-nails coach who teaches consumers how to win in RaceTrac’s new Wintastic Rewards program.
Continuing to extend its reach to markets across the country, Sound Lounge has partnered with Atlanta’s Mad Hat Creative to bring Sound Lounge Everywhere™ to the Southeast. The remote collaboration service will allow advertising, broadcast and corporate clients in Atlanta and neighboring states to work with Sound Lounge sound editors, designers and mixers in New York in real-time and share high-quality audio and video.
Director Sheldon Candis of A Common Thread tells the stories of three women living their dreams in a sequel to Ford’s celebrated “Born to Roll” campaign from agencies Global Team Blue and UniWorld Group.
Filmmakers Ryan and Alec Balas have launched a first-of-its-kind showcase dedicated to food as cinema. Going by the cheeky name of TheFoodPornHub, the new site celebrates the sensual pleasures and visual splendors of the culinary arts.
Yard Dog has added a touch more humor to its roster, signing comedy director Tom Feiler for exclusive representation in the United States. Feiler specializes in performance-based comedy often involving odd characters and skewed scenarios. His many credits include campaigns for Walmart, McDonald’s, Iams and Tim Horton’s.
NorthSouth Productions, the company behind the smash-hit comedy series Impractical Jokers and long-running Say Yes to the Dress: Atlanta is bringing its creative genius and distribution acumen directly to agencies, brands, p.r. firms, networks and others.