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STORY’s David Orr and agency Cramer-Krasselt put a pair of windshield wipers to the ultimate test in an ingenious new spot for Rain-X. In the ad, a pair of Rain-X Silicone AdvantEdge wiper blades are first encased in huge blocks of ice and then thawed with powerful gas flames.
Food marketing specialist Delicious Contents has joined forces with leading tabletop production company SCHROM to provide agencies and brands with “wickedly smart, mouthwatering food content” at a “ridiculously lower cost.”
Eli Green of A Common Thread has directed a new campaign for RaceTrac with Austin agency R/GA that rewrites the playbook for convenience store advertising in a very funny way. The series of :30, :15 and :06 second spots star actor Leland L. Jones as a tough-as-nails coach who teaches consumers how to win in RaceTrac’s new Wintastic Rewards program.
Continuing to extend its reach to markets across the country, Sound Lounge has partnered with Atlanta’s Mad Hat Creative to bring Sound Lounge Everywhere™ to the Southeast. The remote collaboration service will allow advertising, broadcast and corporate clients in Atlanta and neighboring states to work with Sound Lounge sound editors, designers and mixers in New York in real-time and share high-quality audio and video.
Director Sheldon Candis of A Common Thread tells the stories of three women living their dreams in a sequel to Ford’s celebrated “Born to Roll” campaign from agencies Global Team Blue and UniWorld Group.
Filmmakers Ryan and Alec Balas have launched a first-of-its-kind showcase dedicated to food as cinema. Going by the cheeky name of TheFoodPornHub, the new site celebrates the sensual pleasures and visual splendors of the culinary arts.