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Los Angeles-based production company Yard Dog, led by partners/executive producers Joe Piccirillo and Beth Pearson, has formed an alliance with Elma Garcia Films for advertising projects. Yard Dog will act as executive producer and provide sales support for EGF, home to award-winning director/cinematographer Elma Garcia. The two companies will produce advertising assignments jointly.
MADE-SF, a creative studio offering editorial and other services, has launched in San Francisco. Executive producer Jon Ettinger, editor/director Doug Walker, and editors Brian Lagerhausen and Connor McDonald, all formerly of Beast Editorial, are partners in the new venture, which aims to provide agencies and brands with flexible, streamlined solutions for producing advertising and other content.
STORY director Ron Lazzeretti uses real-life humor to show how GE Appliances is making life easier in a new series of spots out of FCB, Chicago, the agency’s first for the brand since being named its agency of record. The account had been with BBDO, New York, since 1920.
Twenty years ago, Sound Lounge was born out of a desire to create something that did not exist in the audio post-production community. Tom Jucarone, Peter Holcomb and Marshall Grupp imagined an artist-owned studio that put a premium on excellence in everything related to sound, but with a laid-back, friendly vibe.
Sound Lounge helped capture the horror of gun violence for the video The Most Vicious Cycle produced by the student organization March for Our Lives and New York ad agency McCann.
STORY’s David Orr and agency Cramer-Krasselt put a pair of windshield wipers to the ultimate test in an ingenious new spot for Rain-X. In the ad, a pair of Rain-X Silicone AdvantEdge wiper blades are first encased in huge blocks of ice and then thawed with powerful gas flames.