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Continuing to add unique talent to its creative roster, Alkemy X has signed award-winning director and cinematographer Jonathan Yi for exclusive representation for advertising projects. A multi-talented filmmaker, Yi has earned wide praise for his skills as an imaginative and insightful storyteller across commercials, documentaries, television, music videos and other media.
Los Angeles-based production company Yard Dog, led by partners/executive producers Joe Piccirillo and Beth Pearson, has formed an alliance with Elma Garcia Films for advertising projects. Yard Dog will act as executive producer and provide sales support for EGF, home to award-winning director/cinematographer Elma Garcia. The two companies will produce advertising assignments jointly.
STORY director Ron Lazzeretti uses real-life humor to show how GE Appliances is making life easier in a new series of spots out of FCB, Chicago, the agency’s first for the brand since being named its agency of record. The account had been with BBDO, New York, since 1920.
A powerful, new music video, produced by Derby and directed by Ezra Hurwitz on behalf of Everytown for Gun Safety, reduces the contentious issue of gun violence in schools to a single word: Enough!
Still/Life, director Josh Hayward’s new short film, describes a rebirth ongoing in the historic city of Yangon. Once known as Rangoon, the Southeast Asian capital recently emerged from 50 years of repressive, military rule and is now experiencing a cultural renaissance.
Indie rock sensations Young the Giant appear as tiny dancers moving in gracefully undulating patterns in their new music video Simplify. Conceived and directed by Kyle Sauer and produced by Derby, the video marks the band’s first release since their 2016 breakout album Home of the Strange on Atlantic Records.