While Major League Baseball fans won’t be going to the ballpark this year, Bud Light is bringing a bit of the ballpark to them. A new broadcast and social campaign, produced by STORY and directed by Ron Lazzeretti for FCB, Chicago, pays tribute to one of baseball’s most revered characters: the beer man.
Emmy and Golden Globe award-winning actress Jane Lynch is joining STORY as a director for advertising projects.
One Twenty Nine Films has signed acclaimed sports documentary filmmakers the Hennegan Brothers to its directorial roster.
Director Anthony Pellino has joined Alkemy X for exclusive representation for advertising and branded content.
A mammoth recycling facility serves as the improbable backdrop for a fashion film featuring some of New York’s top models in Heatwave¸ a new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples.
STORY’s David Orr and agency Cramer-Krasselt put a pair of windshield wipers to the ultimate test in an ingenious new spot for Rain-X. In the ad, a pair of Rain-X Silicone AdvantEdge wiper blades are first encased in huge blocks of ice and then thawed with powerful gas flames.