Alkemy X Signs Director Anthony Pellino
Director Anthony Pellino has joined Alkemy X for exclusive representation for advertising and branded content.
Derby’s Grant Greenberg Pairs Models with Recyclables in Fashion Film for V Magazine
A mammoth recycling facility serves as the improbable backdrop for a fashion film featuring some of New York’s top models in Heatwave¸ a new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples.
STORY’s David Orr and Cramer-Krasselt Tackle Fire and Ice for Rain-X
STORY’s David Orr and agency Cramer-Krasselt put a pair of windshield wipers to the ultimate test in an ingenious new spot for Rain-X. In the ad, a pair of Rain-X Silicone AdvantEdge wiper blades are first encased in huge blocks of ice and then thawed with powerful gas flames.
Eli Green’s New Campaign for RaceTrac is “Wintastic”
Eli Green of A Common Thread has directed a new campaign for RaceTrac with Austin agency R/GA that rewrites the playbook for convenience store advertising in a very funny way. The series of :30, :15 and :06 second spots star actor Leland L. Jones as a tough-as-nails coach who teaches consumers how to win in RaceTrac’s new Wintastic Rewards program.
About Keith
Creative DirectorKeith Gayhart directs content strategy for the agency, combining keen storytelling skill with deep knowledge of the media landscape from Top Ten print and electronic media outlets to industry and enthusiast websites and blogs.
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