A mammoth recycling facility serves as the improbable backdrop for a fashion film featuring some of New York’s top models in Heatwave¸ a new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples.
STORY’s David Orr and agency Cramer-Krasselt put a pair of windshield wipers to the ultimate test in an ingenious new spot for Rain-X. In the ad, a pair of Rain-X Silicone AdvantEdge wiper blades are first encased in huge blocks of ice and then thawed with powerful gas flames.
Eli Green of A Common Thread has directed a new campaign for RaceTrac with Austin agency R/GA that rewrites the playbook for convenience store advertising in a very funny way. The series of :30, :15 and :06 second spots star actor Leland L. Jones as a tough-as-nails coach who teaches consumers how to win in RaceTrac’s new Wintastic Rewards program.