Eli Green’s New Campaign for RaceTrac is “Wintastic”

by Keith Gayhart | Aug 28, 2018 | Commercials, Directos

Eli Green of A Common Thread has directed a new campaign for RaceTrac with Austin agency R/GA that rewrites the playbook for convenience store advertising in a very funny way. The series of :30, :15 and :06 second spots star actor Leland L. Jones as a tough-as-nails coach who teaches consumers how to win in RaceTrac’s new Wintastic Rewards program.