Stephen Arnold Music Creates Sonic Brand for WETA
Stephen Arnold Music supported the rebranding of WETA PBS, a flagship public broadcasting station in the nation’s capital, by creating its first-ever sonic brand.
Stephen Arnold Music Creates Sonic Brand and Custom Music for WGN America’s “NewsNation”
WGN NewsNation’s distinctive and uplifting main title establishes the show’s midwestern roots and national scope through a montage of heartland imagery and bold, modern graphics. Played by a live orchestra, the accompanying theme music, created by Stephen Arnold Music, has an arresting, aspirational tone that evokes the drama of the America landscape
Stephen Arnold Music and TradeCafe™ Leverage the Power of Sonic Branding
As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions.
About Keith
Creative DirectorKeith Gayhart directs content strategy for the agency, combining keen storytelling skill with deep knowledge of the media landscape from Top Ten print and electronic media outlets to industry and enthusiast websites and blogs.
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