by Keith Gayhart | May 29, 2014 | Other
In HyConnect’s latest campaign for the American Academy of Dermatology a dark spot on a lawn serves as a metaphor for melanoma. LOS ANGELES—Director Peter Dietrich of A Common Thread uses humor to get people to think seriously about a scary subject matter in a new...
by Keith Gayhart | May 14, 2012 | Other
CHICAGO— As women clad in bikinis and sun dresses pack their towels and hit the beach, and men call in “sick” with a prescription to be filled at the golf course, the American Academy of Dermatology will release two national spots carrying a common message to those...
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